Generating content marketing topics doesn’t have to be daunting. Sometimes you can choose a theme and riff it.
Content marketing is the act of creating content, publishing it, and promoting it with the goal of attracting, engaging, and retaining customers. Content marketing is often combined with search engine optimization to help drive potential customers to a business’s website.
Every month since 2014, I’ve created a list of content ideas to inspire merchants. For August 2022, I show how a single concept or theme can generate many more ideas.
As I sat down to write, something about the year 2022 grabbed me. It was all number twos, especially the 22 at the end. So I started brainstorming content ideas not just for August but, more specifically, for August 22, 2022. That date gave me a path to follow, which made it easier to generate this list.
I hope you find these topic suggestions – and the idea of developing a concept – useful.
1. August 22: Loch Ness Monster Preview
The Loch Ness monster – often called Nessie – is a creature that lives in a relatively large lake (Loch Ness) in northern Scotland. Loch Ness is approximately 23 miles long and up to 788 feet deep.
The first sighting of this sea monster dates back to the year 564 and August 22.
Saint Columba was a monk, missionary and abbot credited with spreading Christianity to Scotland. He was born in 521 AD in Ireland, and after training he set out to convert pagans.
A biography of Saint Columba written during his lifetime claimed that Nessie was about to attack another when Columba shouted for the beast to stop and ordered him back into the water.
There have been many sightings of the monster since Columba, but there is no definitive proof that it exists. Some think Nessie is a myth, while others think it might be real.
For your company’s content marketing efforts in August, consider using Nessie as inspiration. You could write about the Loch Ness Monster itself – suitable for an online store that sells travel guides or luggage. A photography or camera store can write an article about Nessie’s various photos or films – or even create their own.
Or you might find other myths that make sense to your business or your customers.
2. August 22: Eat a Peach Day
For a botanist, peaches are a stone fruit related to plums, apricots and nectarines. For an economist, peaches are a popular foodstuff grown around the world, with China, Italy, Spain and the United States being the main producers.
A nutritionist might say that peaches are a good source of dietary fiber and vitamins A and C and that peaches can be eaten fresh, canned or baked.
But for everyone else, peaches simply taste good.
To incorporate peaches and National Eat a Peach Day into your business’ content marketing, write about recipes that feature the fruit, describe its health benefits, or discuss storage and preservation tips.
You can also write about the history of peaches and their different varieties.
While a natural topic for culinary outlets, peaches could be a refreshing content idea for many other businesses.
3. August 22: Tooth Fairy Day
The Tooth Fairy is a mythical creature – much like Nessie – that leaves money under a child’s pillow when that little guy loses a tooth.
Some claim that the tooth fairy tale originated in Europe and was brought to America by immigrants. There are many different versions of the story, but they all share the same principle: a creature comes to collect teeth in exchange for a reward.
Others suggest the story is a kind of health education propaganda created in the early 20th century to help promote good dental hygiene. The American Dental Association, for example, recommends that we all get at least two tooth cleanings a year. For this reason there is of them National Tooth Fairy Days in the United States, February 28 and August 22.
Content marketers could say the origin of the tooth fairy (a factual version or a new made-up version), focus on parenting advice, or feature dental products. The topic could work for online stores that sell everything from toys to toothpaste.
4. August 22: Bill Parcells birthday
Bill Parcells is a retired American football coach who worked in the National Football League for over 30 years, including as head coach of the NFL for 19 seasons.
Parcells led five teams to the playoffs and won two Super Bowl titles with the Giants in 1987 and 1991. He is considered one of the greatest coaches in NFL history and in 2013 was inducted into Pro Football Hall of Fame.
On August 22, 2022, Parcell turns 81.
For content marketers at sporting goods or memorabilia stores, Parcells’ birthday is a great time to write about his life and career, highlight some of his famous quotes, or discuss his style. coaching and how he influenced others. You can also profile some of the players he has coached who have had successful NFL careers.
5. August 22: Patented Liquid Soap
The writers and video creators responsible for content marketing at soap manufacturers and retailers are undoubtedly experts in stain removal, deodorizing, and general housekeeping.
But the concept of cleaning goes beyond soap. For example, removing the smell of smoke or sweat from clothing can be difficult. Three popular tips don’t involve traditional detergent.
- Use white vinegar.
- Soak in baking soda and water.
- Add lemon juice to your laundry load.
The first US patent for liquid soap (#49,561) was granted on August 22, 1865 to a certain William Sheppard of New York.
Therefore, marketers could create content about Sheppard’s original invention or expand into non-traditional cleaning alternatives.