Accountability introduces an organized network of client-focused business advisory services and technology providers for marketing and advertising agencies


NEW YORK, 23 November 2021 / PRNewswire / – Accountability, a Leading Financial Management Platform for Marketing and Advertising Agencies, Announces the Launch of Counta Partâ„¢. This network of organized consulting services and customer-centric technology providers enables agencies to implement a world-class agency management ecosystem.

Liability (PRNewsfoto / Liability)

This network of organized consulting services and technology providers enables a world-class agency management ecosystem.

Counta Part is an extension of Accountability’s Platform Extension Program, which integrates technology from other vendors to automate and streamline an agency’s workflow. This program has enabled Accountability clients to define their own technology stack with a solid foundation for their financial operations.

“Our new brand image at the start of the year is more than a new brand identity. We have a focused platform strategy to be a premier financial management platform, ”says Joanne miguel, Responsible for product responsibility. “In addition to our platform integrations for project management, media financing and payment automation, our agency clients now have access to a network of organized sales advisors. “

Accountability clients already have access to a team of experts in the field, including former agency CFOs. Counta Part provides agencies with pre-approved third party consulting services, split CFOs, and outsourced accounting resources.

If you are interested in becoming a Counta partyâ„¢ technology or service partner or if you have questions about the program, contact [email protected]

About responsibility

Accountability is a global provider of financial management platforms for marketing and advertising agencies. Designed by agency financial directors and launched in 2008, the Accountability platform serves as the basis for an agency’s financial operations and is interoperable with the agency’s workflow management systems, allowing real-time access to financial health of the agency. Agencies in 30 countries trust the company’s integrated job management and accounting platform to run their businesses and gain actionable data to drive growth and transformation. To learn more about how accountability empowers agencies around the world, visit or contact [email protected].



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SOURCE Accountability


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