Alfred University Appoints Mark G. Danes Vice President of Marketing and Communications

ALFRED, NY – Alfred University President Mark Zupan announces that Mark G. Danes will join the University as Vice President of Marketing and Communications, effective November 1. Danes comes to Alfred University from the University of Des Moines, where he has led the marketing and communications team since 2016.

“It is a distinct privilege to be invited to join Alfred University at a time of exciting opportunities across the University,” Danes said. “Alfred University’s rich history, culture of diversity and collaboration, and strong curriculum are extraordinary. It is exciting to see the transformative possibilities of an Alfred education. I am thrilled to help share the inspiring stories of Alfred alumni, students, faculty and staff on the world stage. And, as someone who grew up in New York and New England, I’m also happy to be home.

Prior to Des Moines University, Danes led marketing and communications at the University of North Dakota. Prior to that, he spent five years leading marketing and communications at The Citadel in Charleston, SC. There he built the first marketing and communications team and helped forge partnerships with Google, Boeing, Space and Naval Warfare Systems Command and Joint Base Charleston. He was also active with the Citadel Foundation, helping to expand advancement capabilities.

“Mark is a dynamic leader who brings with him extensive experience leading marketing and communications teams and managing institutional brands,” Zupan commented. “It has a reputation for telling captivating stories about research, teaching, and the service of faculty, staff, and students. As Vice President of Marketing and Communications, he will be responsible for leading our talented marketing and communications team, developing a distinctive narrative of educational excellence and impact, and facilitating new approaches that will help us to reinforce our reputation as an exceptional university.

Danes has a diverse background in public relations, brand management and marketing. He is a certified project manager and a specialist in organizational change and crisis communication. He has held leadership positions with organizations such as the Boston Consulting Group, Edelman, J. Walter Thompson and Forum Corporation, consulting clients such as IBM, Coca-Cola and the New York Stock Exchange as well as banks , law firms. and financial services companies. He also served as public affairs manager for New York University Medical Center and McGraw-Hill.

Danes received his master’s degree in project management from La Citadelle and his bachelor’s degree in literature and theater from SUNY-Purchase College. He and his wife, Ceri, have three sons, Larson, Tracy and Soren.

Zupan expressed his gratitude to the Vice Chair of the Marketing and Communications Research Committee – co-chaired by Jonathan Kent, Vice President of Enrollment Management, and Erin Martinovich, Vice President of Academic Advancement – ​​and the Committee Advisory Board – Gene Bernstein ’69, HD ’01 (Chairman Emeritus), Carolyn Clark ’90 (Chairman), Greg Connors ’92 (Chairman Emeritus), Steve Heine ’81 (Vice- Chairman of the Board) and Eric Zuckerman ’03 (Chair of the Enrollment Management Committee)—for their time and guidance in filling this key position.

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