Marketing – La Alborada http://la-alborada.com/ Tue, 02 Aug 2022 18:02:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 http://la-alborada.com/wp-content/uploads/2021/05/la-alborada-icon-150x150.png Marketing – La Alborada http://la-alborada.com/ 32 32 Registration Open for Industry-Wide Federal Milk Marketing Order Forum http://la-alborada.com/registration-open-for-industry-wide-federal-milk-marketing-order-forum/ Tue, 02 Aug 2022 18:02:15 +0000 http://la-alborada.com/registration-open-for-industry-wide-federal-milk-marketing-order-forum/

Following a call from Agriculture Secretary Tom Vilsack to get as many people involved in the dairy sector as possible in one room to discuss solutions to loopholes in the Federal Milk Marketing Order (FMMO) , the American Farm Bureau Federation is hosting a forum Oct. 14-16 in Kansas City, Missouri.

The Federal Milk Marketing Orders Forum will include panels on various aspects of the Federal Milk Marketing Orders, followed by panel discussions structured to stimulate conversation between all parts of the dairy sector, but with a clear focus on the farmers.

Panel discussions will cover the origins and purposes of FMMOs, Class I, Class III and Class IV pricing issues, and the simplification of FMMOs.

“Significant changes to the FMMO system are long overdue,” said AFBF President Zippy Duvall. “Even before the COVID-19 pandemic showed how volatile milk prices and outdated milk pricing and pooling arrangements were hurting dairy producers, it was clear that the FMMO system needed to be modernized. to cope with consolidation in the processing sector, changing consumer preferences and fluctuating trade demands.

He continued, “We take Sec very seriously. Vilsack’s call to “do the hard work of listening to each other” on reforms to the Federal Milk Marketing Ordinance and intends to provide a space to do so. We hope dairy farmers and other leaders will join us in Kansas City this fall for a productive, industry-wide discussion on dairy pricing and much-needed changes to the FMMO system.

Registration is open until September 22 on the Federal Milk Marketing Order Forum website. From the website, participants can also consult the agenda and secure accommodation.

Contact:

Bailey Corvin
Media Relations Specialist
(202) 406-3643
baileyc@fb.org

mike tomko
Director, Communications
(202) 406-3642
miket@fb.org

Back to the press room

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3 years after the first bailout, BSNL continues to bleed and lose market share http://la-alborada.com/3-years-after-the-first-bailout-bsnl-continues-to-bleed-and-lose-market-share/ Mon, 01 Aug 2022 00:35:00 +0000 http://la-alborada.com/3-years-after-the-first-bailout-bsnl-continues-to-bleed-and-lose-market-share/

Private telecom operators continue to erode BSNL’s wireless, broadband and landline businesses (File photo: Reuters)

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.

However, we have a request.

As we battle the economic impact of the pandemic, we need your support even more so that we can continue to bring you more great content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscriptions to our online content can only help us achieve the goals of bringing you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism we are committed to.

Support quality journalism and subscribe to Business Standard.

digital editor

First published: Mon 01 Aug 2022 06:05 IST

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Cooling housing market may not help local renters http://la-alborada.com/cooling-housing-market-may-not-help-local-renters/ Sat, 30 Jul 2022 01:00:00 +0000 http://la-alborada.com/cooling-housing-market-may-not-help-local-renters/

SPRINGFIELD, Mass. (WGGB/WSHM) – Rising interest rates may cool the boiling housing market and ideally the cost of rent should drop, but experts said with supply shortages so low , this rule simply does not work.

“I do couch surfing, I’m going to stay with my daughter, my brother, my sister-in-law, it’s just frustrating, I have no place to live,” said a Springfield woman.

This woman from Springfield, who does not want to appear in front of the camera, has been looking for an apartment since April, without success.

“I have submitted so far, I think, 37 applications,” she said.

37 applications, and still nowhere to live, even though she says she meets all the rental conditions.

“Our income exceeds the amounts and no one calls back,” she said.

This woman said she was looking for a two-bedroom apartment that allows cats, a quick search on housing site Zillow found only one available apartment that fits those parameters.

“It’s a terrible shortage and it’s a simple matter of economics, supply and demand,” said real estate broker Rober Raymond.

Raymond told Western Mass News it all comes down to a lack of inventory and the pandemic housing boom.

“People are now becoming renters who are officially landlords because they’re taking advantage of market capitalization and putting extra pressure on an already decimated market,” Raymond said.

The Fed, which is raising interest rates again this week to calm inflation, could put even more pressure on the rental market.

“For everyone, rates go up, 10% of buyers in the housing market fall, and as a result they stay renters,” Raymond said.

Prices are expected to remain high, with rents rising 12-20% in the past year alone. He said those looking for an apartment need to make their applications stand out.

“It’s really the luck of the draw and you have to work hard and try to have a good credit history, a good rental history, a good employment history or guarantors,” Raymond explained.

The apartment finder we spoke to said she would keep trying, but would soon overstay her welcome.

“Thank goodness I have good friends and family, I mean at this point we’re almost considering leaving the state, it’s getting so bad,” she said.

Raymond said you can broaden your search, with more affordable options in the Hills and Franklin County, but finding a spot will take patience.

“Fingers crossed you usually have an inside track on something because once the world knows it, they’re all thronging the same door,” Raymond said.

The median rent in Springfield is $1,450 well below the average rent in the state of Massachusetts, which is $2,500.

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Digital Marketing Assistant – Pedestrian Jobs http://la-alborada.com/digital-marketing-assistant-pedestrian-jobs/ Thu, 28 Jul 2022 02:27:02 +0000 http://la-alborada.com/digital-marketing-assistant-pedestrian-jobs/

We are looking for a digital marketing assistant who is autonomous and passionate about the world of e-commerce and fashion. An opportunity to join a brand and a team at the forefront of swimwear!

The role is to support outbound marketing activities by creating digital assets and content that drive awareness and build engagement with our customers and subscribers. Your main responsibilities would include:

  • Design email and SMS content using Canva and other design tools.
  • Planning email and SMS campaigns.
  • Assist the content team in managing the brand ambassador program.
  • Create digital assets and content in collaboration with other team members to actively increase brand presence and delight our customers and followers.
  • Participate in weekly reports and identify opportunities to increase our brand awareness and engagement
  • Help create content that engages our brand ambassadors.
  • Ensure that the tone of voice and brand aesthetic are present in all content produced.

To be successful, you will need:

  • At least 2 years of prior experience in a similar role.
  • Passion for fashion/swimwear and e-commerce
  • Agency experience preferred
  • Advanced degree in marketing or communication highly preferred
  • Good understanding of email marketing.
  • Familiar with Klaviyo and Shopify.
  • Design experience (with Canva or Photoshop).
  • Experience in creative elements, elements to support email marketing
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#MusicExchange: rising star Will Linley http://la-alborada.com/musicexchange-rising-star-will-linley/ Tue, 26 Jul 2022 10:09:52 +0000 http://la-alborada.com/musicexchange-rising-star-will-linley/ Cape Town-born, 20-year-old songwriter and musician Will Linley released his highly anticipated second single last March Bad time via BMG – which represent artists like 5 Seconds of Summer, Louis Tomlinson, Maxwell, Jason Mraz and Natalie Imbruglia.

Provided Image: Will Linley

The new track follows its 2021 debut to much acclaim and excitement. Written during a Zoom session with songwriter and producer John Samual Gerhart.

“The song is about meeting the right girl at the wrong time,” Linley said. “It’s a very personal song and it means a lot to me as an artist. I love up-tempo guitar riffs and it always makes me want to rock!

Linley’s first single of 2021 I miss me (when you left) has garnered millions of global streams, over one million views on YouTube, and over five million views on TikTok.

I caught up with Linley last week…

What is your job description?

I guess I would say I’m a musician!

What does music represent for you?

Music holds a really special place in my heart. It was a big part of my upbringing and so pursuing it in earnest is incredibly exciting.

My music is about…

Life and the different situations in which I find myself.

What is your motto?

This too should pass.

Fame is about…

I don’t know, if I’m being honest, I never thought about it too much. For me, fame is not the goal. My goal is to create music that people connect with and enjoy.

When will retirement come?

I don’t like what I do, but that won’t happen any time soon because I LOVE WHAT I DO!

I do not do…

Cage diving with sharks, no way.

I would like to co-write with…

Jon Bellion or Chelsea Cutler

Where do you look for inspiration to create?

My journal or watch a movie to inspire me.

What is the most enjoyable aspect of your job?

Live shows. I love connecting with my fans – they’re the ones that allow me to live out a dream I had as a kid. Meeting them and connecting with them is my favorite thing to do.

The song you have to do at every concert?

I miss me (when you left)

Fun moments on stage?

Load shedding during my set. So while the lights were off, we did a little impromptu acoustic set which was so awesome!

My heroes are…

My mother and my father

My style icon is…

That’s a pretty boring answer, but honestly I don’t have one, I don’t really know!

Which living person do you most admire and why?

I really admire my two producers David and Bubele, seeing how they are navigating the music industry and seeing their intentions of trying to shine a light on South African musicians is just amazing. I really admire their work ethic and their passion for what they do.

What is your most valuable asset?

My Spotify Playlists. I love listening to music!

It’s your turn; what are you drinking?

Pure and simple, a Stella Artois.

Dream concert to do?

Sell ​​Kirstenbosch Gardens in Cape Town.

What sets you apart?

I’m fun and energetic, and I don’t take life too seriously. I really try to have as much fun as possible and I feel like it’s pretty clear when people come to watch my shows live.

Nicknames?

Willie or Goob

If you weren’t a musician, what would you be doing?

A teacher for sure!

Choose five words to describe yourself?

Chaotic, engaging, outgoing, anxious and joyful

What are you broadcasting?

Little monster by Harry Styles

The greatest movie ever made?

Notting Hill

What book are you reading?

Everything you need to know about the music industry by Donald S. Passman

What song changed your life?

i love anyone by Justin Bieber

Who do you Love?

My family and friends

What is your favorite word?

“Steeze”

Your greatest achievement?

I’m selling out my first shows on my first South African tour!

What do you complain about most often?

I hadn’t thought of that before, very interesting! I think most of the time I would like to have more range in my voice? I guess I’m complaining about that. But I try not to complain about things in my life. I deal with different things and I have to adapt accordingly. There’s no point in sitting around and complaining about aspects of my life, and myself, that I can’t change.

What is your biggest fear?

Spiders!

Happiness is…

Doing what I love with the people I love.

On stage, I tend to…

I quickly lose my voice because I get too excited and shout too much.

The best life lesson you’ve learned?

It’s okay to make mistakes because that’s where you tend to grow the most.

What has been your favorite trip so far?

The journey of music. It was so awesome to see how my life has changed over the past two months because of the songs I created.

Do you do charity work, and if you do, what do you do?

My friend runs a record called Support a Saffa and I try to support her when I can.

Wishes and dreams?

To never lose my love and naive nature when it comes to music. I wish to never lose the feeling of admiration that I have every time I go on stage to perform.

social media

Facebook
instagram
Twitter
ICT Tac

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3 infrastructure stocks to buy before the market rally http://la-alborada.com/3-infrastructure-stocks-to-buy-before-the-market-rally/ Sun, 24 Jul 2022 16:47:00 +0000 http://la-alborada.com/3-infrastructure-stocks-to-buy-before-the-market-rally/

The stock market goes up and the stock market goes down, but people won’t stop buying electricity, using water and natural gas, surfing the Internet or driving their cars. And companies that own the infrastructure that supports all of this will continue to collect the small but regular “tolls” assessed for the use of their assets. It doesn’t matter what happens on Wall Street; they will still be paid. This is why investors might want to look into the infrastructure space as Wall Street is broadly pessimistic during this bear market. Here are three options to consider, each offering a generous return.

1. All in one

Diversification is good for your portfolio, and it can also be good for a company’s portfolio, especially if the goal is to build a collection of infrastructure assets. Brookfield Infrastructure Partners (BEEP -0.31%), for example, spreads its bets globally, with 44% of its funds from operations (FFO) coming from North America, 19% from South America, 18% from Europe and 19% from Asia. . That way, economic ups and downs in a region won’t hurt performance too much. Commercially, it owns utility, transport, midstream and data (towers, data centers and fiber optic cables) assets. All of these companies are generally reliable and provide the company with more options when buying and selling assets. And no asset will have undue influence if it gets into trouble. Essentially, Brookfield Infrastructure is a one-stop-shop for infrastructure.

The shares yield around 3.8% today and are backed by a distribution that has been increased every year since 2008, adjusted for a special distribution in 2020 (the partnership created a traditional corporate share class for those who don’t may not own partnerships, with shares in the entity distributed to then-current unitholders). Distribution has grown at a compound annual rate of 10% since 2009, which is pretty impressive for any company, let alone one with boring infrastructure assets. Funds from operations over this period increased by 15% per year. This infrastructure player has clearly proven that it can deliver broad exposure and strong growth at the same time, making it a solid option for anyone looking for space. The best part: Despite the company’s consistency, the stock has fallen about 17% from its recent highs thanks to the bear market.

2. Get clean

Another option in the Brookfield family to consider is Brookfield Renewable Energy Company (BEPC 0.90%). As the name suggests, this company focuses on clean energy investments, from solar and wind power to energy storage. It currently has 21 gigawatts of power in its portfolio, with an additional 69 gigawatts under development. In other words, it’s looking to triple in size and has the plans in place to make it happen. Most of its current generation, at around 50% of the portfolio, is hydroelectric, which provides a solid foundation for the company’s growth plans in other areas of the clean energy niche.

The title is currently yielding around 3.6%. Brookfield Renewable is targeting annual dividend increases of 5% to 9%. Like Brookfield Infrastructure, there are actually two similar share structures here, the other being a partnership — Brookfield Renewable Partners (BEP -0.24%). The partnership increased its dividend for a decade to a compound annual clip of 6%, adjusted for the spin-off from Brookfield Renewable Corporation. Given the backlog of new projects underway, management expects operating funds to grow at an annualized rate of 10% through 2026. If you want to focus on clean energy, c It’s a solid option, and it’s down nearly 16% from its highs. about a year ago.

3. Fully Regulated

Dominion Energy (D 1.83%) is the last name on my list today. Having sold part of its business over the past decade, it is largely a regulated utility providing electric and natural gas service to 7 million customers in 13 states. Being regulated, it is granted monopolies in the regions it serves, but must have its tariffs and investment plans approved by the government. Growth tends to be slow and steady over time, and usually takes place no matter what is happening in the world. Indeed, regulators are more focused on ensuring reliable access to electricity and natural gas than on the ups and downs of Wall Street.

Dominion cut its 2020 dividend after selling a pipeline business to Berkshire Hathaway. This simplified Dominion’s business and left it projecting annualized earnings growth of 6.5% over the next five years, with dividends expected to increase by around 6%. The shares are down about 13% from the highs reached earlier in 2022. This relatively strong performance compared to the other two names here, and that of the broader market, is not shocking given the nature public service activity. However, the company’s strong growth prospects, backed by $37 billion in capital investment plans (including a healthy dose of clean energy), are also a key part of the story. If you are looking for a safe way to own infrastructure, Dominion and its regulated business might be a good choice. The yield is currently around 3.3%.

Three Ways to Play Infrastructure

If you want a simple, unique infrastructure investment to grab while the market is down, Brookfield Infrastructure Partners is a solid choice. If you prefer to focus on clean energy, Brookfield Renewable Corporation might be right for you. Dominion Energy, on the other hand, is a regulated name that can generate revenue and dividend growth and operates a little outside the Wall Street sphere. All three are down thanks to the bear market, but might be worth picking up if you like reliable dividends.

Reuben Gregg Brewer holds positions at Dominion Energy, Inc. The Motley Fool holds positions and recommends Berkshire Hathaway (B shares) and Brookfield Renewable Corporation Inc. The Motley Fool recommends Brookfield Infra Partners LP Units, Brookfield Infrastructure Partners and Dominion Energy, Inc .and recommends the following options: January 2023 $200 long calls on Berkshire Hathaway (B shares), January 2023 $200 short calls on Berkshire Hathaway (B shares) and January 2023 $265 short calls on Berkshire Hathaway (B shares). The Motley Fool has a disclosure policy.

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Nova Cannabis Inc. Announces Up to $20 Million Market Settlement http://la-alborada.com/nova-cannabis-inc-announces-up-to-20-million-market-settlement/ Sat, 23 Jul 2022 00:58:05 +0000 http://la-alborada.com/nova-cannabis-inc-announces-up-to-20-million-market-settlement/

/NOT FOR DISTRIBUTION TO UNITED STATES NEWS SERVICES OR BROADCASTING IN THE UNITED STATES/

EDMONTON, Alta., July 22, 2022 /CNW/ – Nova Cannabis Inc. (“Nova“or the”Company“) (TSX: NOVC) today announced the establishment of a public equity issuance program (the “ATM program“) which allows the Company to issue up to $20 million of ordinary shares (“Ordinary actions“) cash to the public from time to time, at the Company’s discretion and subject to regulatory requirements. All common stock sold under the ATM program will be sold at prevailing market prices when issued in ordinary brokerage transactions on the Toronto Stock Exchange (“TSX“), or another Canadian market on which the Common Shares are listed, quoted or otherwise traded.

Nova Cannabis Inc. Logo (CNW Group/Nova Cannabis Inc.)

The Company will determine, in its sole discretion, the date, the minimum price and the maximum number of common shares to be sold under the ATM program. Common Shares will be distributed at prevailing market prices at the time of each sale, at prices related to such prevailing market prices and/or as otherwise permitted by applicable law. Thus, prices may vary from one buyer to another over time. The Company is not obligated to sell common stock at any time during the term of the ATM program.

The Company expects to use the net proceeds from the ATM program to fund future growth opportunities, including acquisitions and investments, to fund capital expenditures, to reduce outstanding debt for working capital or general corporate purposes. of the company.

Sales of Common Shares through the ATM Program will be made pursuant to the terms of a Share Distribution Agreement dated July 22, 2022entered into between the Company and ATB Capital Markets Inc. (the “Agent“). The ATM Program will be in effect until the earliest of the following dates: (i) the date on which all of the common shares available for issuance under the ATM Program have been sold, (ii) the date on which the prospectus supplement (defined below) in respect of the ATM Program or the Shelf Prospectus (defined below) is withdrawn and (iii) the date on which the ATM Program is terminated by the Company or the Agent pursuant under the terms of the Share Distribution Agreement.

The common shares issued under the ATM program will be issued pursuant to a prospectus supplement dated July 22, 2022 (there “Prospectus Supplement“) to the Company’s final base shelf prospectus dated June 27, 2022filed with securities commissions or similar regulatory authorities in each of the provinces and territories of Canada (the “Base Prospectus”). The Prospectus Supplement and Shelf Prospectus will be available for download on SEDAR at www.sedar.com. Alternatively, the Agent participating in the ATM Program will arrange to send you these documents if you request them by contacting, Canada:

ATB Capital Markets, 66 Wellington Street West, Suite 3530, Toronto, ON M5K 1A1 or by phone at (647) 776-8230, or by email at prospectus@atb.com

This press release does not constitute an offer to sell or the solicitation of an offer to buy the common stock, and there will be no sale of the common stock in any jurisdiction in which such offer, solicitation or sale would be unlawful. before recording. or qualification under the securities laws of such jurisdiction.

ABOUT NOVA CANNABIS INC.

Nova Cannabis Inc. (TSX: NOVC) is one of from Canada largest and fastest growing cannabis retailers with the goal of disrupting the cannabis retail market by offering a wide range of high quality cannabis products at the best everyday prices. The Company currently owns and/or operates eighty-one (81) locations across alberta, Ontarioand Saskatchewan, primarily under its “Value Buds” banner. Additional information about Nova Cannabis Inc. is available at www.sedar.com and the Company’s website at www.novacannabis.ca.

FORWARD-LOOKING STATEMENTS

This press release contains information which, to the extent that it is not historical fact, may constitute “forward-looking information” or “forward-looking statements” within the meaning of applicable securities laws (collectively “forward-looking statements“). Forward-looking statements are generally, but not always, identified by the use of words such as “continue”, “anticipate”, “will”, “expect”, “project”, “be”, ” purpose”, “should”, “plan”, “intent”, and similar words, including negatives thereof, or other similar expressions relating to matters that are not historical facts. All statements and information other than statements of historical fact contained in this press release is forward-looking. These forward-looking statements include statements about sales of common stock under the ATM program and the use of net proceeds from the ATM program.

With respect to the forward-looking statements contained in this press release, the Company has made certain assumptions regarding, among other things, demand for common shares, market conditions and the use of net proceeds from the ATM program.

Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions on which such forward-looking statements are made are reasonable, particularly given the unprecedented uncertainty about the extent and impact of COVID- 19, there can be no guarantee that such expectations and assumptions will prove to be correct. Readers should not place undue reliance on the forward-looking statements included in this press release. Forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties that may cause actual performance and financial results to differ materially from estimates, forecasts or projections. These risks and uncertainties include, among others, the duration and severity of the COVID-19 pandemic on the Company’s business, operations and financial condition; the risk that Nova may not be able to execute its strategic plan and growth strategy as planned without material adverse effects from various factors beyond its control; dependence on suppliers; potential delays or changes in plans with respect to capital expenditures and the availability of capital on acceptable terms; risks inherent in the retail cannabis industry; competition for, among other things, customers, supplies, capital and skilled personnel; changes in labor costs and markets; incorrect assessments of the value of acquisitions; general economic and political conditions in Canada (including alberta, Saskatchewan and Ontario), and globally; industry conditions, including changes in government regulations; fluctuations in exchange rates or interest rates; unforeseen operating events; failure to obtain regulatory and third-party consents and approvals when required; changes in tax and other laws that affect Nova and its shareholders; the potential failure of counterparties to honor their contractual obligations; stock market volatility; and other factors described in the Company’s public documents available at www.sedar.com. Readers are cautioned that this list of risk factors should not be considered exhaustive.

The forward-looking statements contained in this press release are made as of the date hereof. Except as expressly required by applicable securities laws, Nova undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

SOURCE Nova Cannabis Inc.

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View original content to download multimedia: http://www.newswire.ca/en/releases/archive/July2022/22/c8538.html

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Marketing Communications Coordinator – Pedestrian Jobs http://la-alborada.com/marketing-communications-coordinator-pedestrian-jobs/ Thu, 21 Jul 2022 02:24:20 +0000 http://la-alborada.com/marketing-communications-coordinator-pedestrian-jobs/

We are looking for a highly motivated individual ready to take the next step in their marketing and communications career.

Reporting to the Marketing Communications & Advertising Manager, the Marketing Communications Executive is responsible for establishing and communicating Legrand’s coherent and relevant positioning in line with the marketing and communication plan.

Duties include:

End-to-end project management of campaigns and promotions

  • Manage inbox marketing support requests from internal and external stakeholders as well as requests from the National Sales team
  • Provide briefs and guidelines for the development of creative concepts in commerce and retail channels.
  • Content creation: social media, blogs, case studies, script writing, copying websites and brochures.
  • Organize and attend trade shows, from concept to design, to implementation
  • Develop point of sale displays, merchandising, promotions, brochures, catalogs and other printed materials as needed.
  • Coordinate advertising, ensuring that artwork and product submissions meet deadlines and adhere to brand guidelines and overall advertising campaign messages
  • Assistance in the management of the PR agency

To be successful in this role, you must demonstrate well-developed written and verbal communication skills.

You will also have:

  • Degree in marketing or equivalent higher education
  • Minimum 3 years of experience in a communications or marketing role
  • Valid Australian driver’s license to attend offsite meetings as required
  • High level of creativity and initiative
  • Project management experience desired
  • Excellent communication (written and verbal) and presentation skills
  • Highly advantageous digital marketing experience
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Weekly Genetic Review: Using Social Media as Another Marketing Tool http://la-alborada.com/weekly-genetic-review-using-social-media-as-another-marketing-tool/ Tue, 19 Jul 2022 10:14:43 +0000 http://la-alborada.com/weekly-genetic-review-using-social-media-as-another-marketing-tool/

SPRING bull sales are on track in the Eastern States. As sales intensity increases, so do promotional campaigns as breeders seek to attract and capture their share of potential buyers, in a highly competitive market.

As last week’s columns have highlighted, the increasing ease of access to digital images and the popularity of highly targeted online industry website platforms like Beef Central have seen an increase in images being shared and used in through promotional programs by bull breeders.

The familiarity of most Australians with social media has also been widely embraced by bull farmers as another sales marketing tool. Just as there are some basic strategies associated with bull photography, there are also strategies that can help social media engagement achieve a more successful outcome.

Social media has become a mainstay of Australians’ online usage. Recent statistics released on Australian users show that there are 20.5 million social media users, almost 80% of the population.

As breeders plan their 2022 sales promotions, it’s important not to assume that simply creating a Facebook page and posting a few pre-sale posts will be enough to successfully promote this year’s bulls.

It’s important to note that for the purposes of this article, “social media engagement” refers to posting material to social media pages, not the use of paid Facebook and Google Ads. , which is a whole other topic. Many industry players are increasingly wary of the lack of targeting performance of, for example, Facebook ads based on digital algorithms.

As popular as Facebook is, there are other useful social media platforms, however, such as Instagram (images) and YouTube (video).

Almost 50% of social media users have an Instagram account. Visually appealing images – such as bulls, calves of this season and other highlights of a farm business – draw support and interest from engaged social media users. In terms of video content, YouTube attracts most Australian users, who spend around 12 hours a week watching videos.

Well-crafted images and videos can be used in these forms, providing additional return on the time and effort required to produce good quality media for other purposes.

The essence of marketing is to create engagement, and social media—as well as Beef Central’s leading industry websites—allow potential customers to connect and engage with a bull breeder via the web.

Many bull breeders overlook the importance of this commitment and miss the opportunity to build a following of supporting producers. Engaging these followers can raise a social media page’s profile and expose it to a wider audience.

Keep it updated

One of the most common failures for social media pages is inactive or outdated content. Producers looking to share and interact with bull breeders are less likely to choose pages where new content is only uploaded at the time of sale.

Prior to any promotional campaign, it is important to recognize that bull buyers ultimately choose someone they wish to do business with. After all, they are making long-term investments in their business by the genetics they use.

Having a relationship with a breeder is integral to those decisions, and social media is just one of the tools that can help make the process of engagement and relationship building more effective.

Tips for Successful Social Media Engagement

  • Create and share behind the scenes: potential Bull customers want to engage with the brands they have chosen. People want to know more about the brands they love and want to use or be associated with. This is as true for a particular selection operation as for any other product. Behind-the-scenes footage, ranging from day-to-day activities on the property to catalog preparation, adds authenticity to social media posts and is more likely to capture support and engagement.
  • Use the Facebook Event feature to post your sale: The Facebook Events option (available through Facebook Pages) is an additional promotional tool to keep growers informed. Event information can include a range of options from catering to directions for travelers. Other options include likes on additional sheets as well as the ability to add additional images, videos, and highlights to particular bundles on offer. An added benefit is that it can give an indication of potential interest and attendance for the day.
  • Hashtags work: Hashtags give potential customers a way to search for information specific to their interests or needs. It’s worth creating a specific hashtag for a sale. However, it is important not to overlook the use of more generally used and searchable hashtags. An example can be #anguscattle #brahmanbulls. It is better not to have too many and avoid complications when developing a hashtag.
  • Engagement and Interaction: The purpose of social media is to engage and connect with people and potential customers. Engagement through likes and shares organically increases the reach of posts and profiles. Being willing to respond to comments and liking any comments or posts will drive the content forward. More importantly, it cements a breeder as being engaged and genuine to potential customers.
  • Building and Nurturing a Following: Wrapping up a bull sale is a strategy that is increasingly being used by many social media seedstock programs. Sale day highlights, such as photo galleries; short video interviews with full-screen buyers or sales agents add color and vibrancy to a page. It creates and maintains the atmosphere of an event not to be missed and arouses among producers the desire to participate in future events.

Ultimately, as we approach this year’s bull sale date, getting producers to attend sales and bid on cattle will be driven by bull farmers’ engagement with breeders and breeders. commercial. By using social media well, producers can build engagement and build relationships that can translate to stronger sales.

Creating a social media page is relatively easy, but simply having a page does not guarantee brand awareness or engagement. Building a relationship takes work, but the exposure and reputation growth should help build customers’ knowledge and confidence in the livestock they buy.

Alastair Rayner is director of RaynerAg, an agricultural advisory service based in NSW. RaynerAg is affiliated with BJA Stock & Station Agents. He regularly lists and sells cattle for customers and also attends bull sales to support customer purchases. Alastair provides pre-sale selections and gradings for seed growers in NSW, Qld and Victoria. He can be contacted here or via his website www.raynerag.com.au

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REI prepares to enter Glenwood Springs outdoor retail market http://la-alborada.com/rei-prepares-to-enter-glenwood-springs-outdoor-retail-market/ Sun, 17 Jul 2022 17:17:05 +0000 http://la-alborada.com/rei-prepares-to-enter-glenwood-springs-outdoor-retail-market/
Veteran REI employee Forrest Jarvi trains new employees on various footwear at the Glenwood Springs store slated to open July 22.
Chelsea Independent/post-independent

A week and a day before its official opening, the new REI Co-op store in south Glenwood Springs looks like an outdoor teaching lab.

Near the front of the 20,300 square foot Roaring Fork Marketplace space that once housed Office Depot (3216 S. Glen Ave., Suite A), a group of new REI employees learn to instruct and help customers to buy a suitable backpack.

Another group at the back of the store looks at the different shoe brands; another learns to match customers with the right mountain bike and accessories; another learns everything there is to know about camping gear; ditto for paddle sports.



The front counter is lined with future cashiers who are training in the computer system.

Employees will take part in a “Friends and Family Night” trial run on Wednesday to practice their newly learned customer service and sales skills. The store opens with a three-day grand opening celebration Friday-Sunday, July 22-24, including giveaways and an outdoor social from 1-5 p.m. each afternoon with music and an outdoor gear festival featuring many brands.



It’s all part of REI’s hands-on, “see, feel, touch” approach to outfitting its customers which, according to new Glenwood Springs store manager Jace Harms, sets REI apart in the retail industry from outdoor recreation.

The new REI Co-op store is scheduled to open in Glenwood Springs Friday through Sunday July 22-24.
Chelsea Independent/post-independent

“It’s part of our heritage as an outdoor outfitter, to really work to serve everyone who comes through the doors, and we put that into action every day,” said Harms, who has been employed by the co-op. owned by members for four years. years.

The Nebraska native joined the company after moving to Dallas about 10 years ago. He worked at the Dallas flagship store before jumping at the chance to manage the new Glenwood Springs store.

“It was an opportunity for me to get a little closer to home and where I grew up, while still providing that outdoor playground that we all enjoy,” Harms said. “This community continues to embrace me and remind me of the small rural town where I grew up, and it’s refreshing to be in a community where you know people’s names and can get involved and give back to the community. “

Already since arriving in March, Harms said he has volunteered for a Roaring Fork Outdoor Volunteers (RFOV) trail work crew in the Red Hill Trails area of ​​Carbondale.

RFOV was also one of four local organizations to benefit from the first round of REI Gives grants, totaling $20,000. The others were the Wilderness Workshop, the Roaring Fork Mountain Bike Association and Gay for Good.

Hiring

Glenwood Springs REI store manager Jace Harms, center, listens during a training session for new employees on backpacks at the new store which will open on July 22.
Chelsea Independent/post-independent

The Glenwood Springs store, due to its small size compared to urban flagship stores, and due to its location as a gateway to outdoor recreation, is classified as a “gateway” store.

It is similar in size and product categories to REI stores in

Dillon, which opened in 2017, and the Grand Junction store, which opened in 2000, then moved and expanded a few years ago.

Surprisingly, although hiring the 45-54 staff needed to run the Glenwood store has been difficult in the region’s tight labor market, Harms said they are currently at 41 employees.

“One of the things that has kept me with REI is that at the center of everything we do is people,” he said. “We value and pride ourselves on taking care of our employees at every turn. So responding to the local hiring climate, to make sure we present ourselves competitively, is part of that.

REI also emphasizes local hiring among existing outdoor enthusiasts as much as possible, as it is the resident experts who are best placed to provide advice on where to go locally to recreate, and what type of equipment is the best, Harms said.

“Whether it’s trying a new activity or hitting a familiar trail or waterway, we aspire to be at the center of people’s outdoor life for products and expertise,” a- he declared.

Incentives for employees include a one-time $300 signing bonus and a paid day off from day one so they can get out and recreate, Harms said. And, company-wide from 2023, there will no longer be a minimum hours requirement for employees to receive health insurance benefits, he said.

REI Glenwood is always looking for full-time and part-time Retail Sales Associates; info on the REI jobs page.

Outdoor commercial cohabitation

Harms said REI knows it’s not the ultimate outdoor gear solution, especially in smaller communities that already have an established outdoor culture.

While the new REI store offers gear and apparel for hiking, camping, paddling, cycling, running, fitness and snow sports, as well as a specialty bike and ski/snowboard store for adjusting and repairing equipment, there are niches that still fall to others.

“We have every intention when a customer says ‘oh you don’t have escalation’ or ‘you don’t have that brand’ we can say ‘no, but you know who does, it’s Summit Canyon, or Treadz, or Hookers, or Sunlight, or Factory Outdoor,” Harms said.

Summit Canyon Mountaineering store manager Emma Hunnicutt said it was important to have an established presence and a loyal customer base.

“As for the addition of REI, we look to the future with optimism and are continually grateful for the support of our residents, who are like family to us,” she said.

Hunnicutt noted that Summit Canyon has been equipping locals and visitors for outdoor adventures since 1978, “and we don’t plan on stopping anytime soon,” she said.

“We are excited to return to our roots and have been working on expanding our climbing and mountaineering departments, as well as offerings in just about every category,” Hunnicutt said. “Summit is more than just a store, it’s an essential part of the community.”

For REI’s part, Harms said the store had recently joined the Glenwood Springs Chamber Resort Association and hoped to connect to the business world in other ways.

“One of my goals is to meet with these business partners and see how we can support each other, whether it’s through stewardship and partnering to do a trail project or litter pick-ups, or whatever. “, said Harms.

When it comes to local outdoor recreation demand, with a large population base in the Roaring Fork Valley and Garfield County, and some 2.2 million tourists visiting the area each year, “We believe that there are plenty of outdoor activities for everyone,” he said.

REI also has more than 1.1 million lifetime cooperative members in Colorado.

Senior Reporter/Editor John Stroud can be reached at 970-384-9160 or jstroud@postindependent.com.

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