Marketing

Botox Updates Marketing To Focus On Authenticity – Glossy

[ad_1] Botox Cosmetics is throwing away its traditional advertising playbook on using models and celebrities, in favor of showcasing real customers and their personal stories. On Tuesday, Botox, owned by Allergan Aesthetics, released its new ad campaign titled “See Yourself,” in which 18 real Botox customers of different ages, genders, …

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Welcome to the analytics-driven digital marketing agency taking a closer look at the Fishawack Health pack

[ad_1] Fishawack Health strengthens its omnichannel capabilities with the acquisition of decloserlook, a native digital healthcare and data analytics agency specializing in intelligent omnichannel marketing solutions. Front row left to right: David Ormesher, Jon Sawyer, Allison Davis Second Row: Ryan Mason, Dave Reidy, Steve Tulk At Fishawack Health, we are …

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Equifax Hires Australia’s First Marketing Director

[ad_1] Roni millard Consumer credit reporting company Equifax has hired its first new chief marketing officer as it undergoes data and digital transformation. Roni Millard has joined the organization as Marketing Director and will oversee B2B, B2C, corporate communications and digital marketing. The mission is to drive the marketing strategy, …

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Bill Dallas to speak at engage.marketing on June 17

[ad_1] Bill dallas, president of American mortgage financing, will speak at engage.marketing on the panel: Winning in a hot buying market. Dallas is a veteran of the mortgage industry, building two mortgage companies from scratch: First Franklin and Ownit mortgage solutions, from 1981. In 2009, Dallas bought Skyline Home Loans …

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How a top influencer marketing agency can boost your brand

[ad_1] With all the buzz of social media, people’s buying decisions have also changed. They are largely influenced by the opinions of their fellow consumers. Gone are the days when consumers looked at products and made an instant purchase. Today, consumers are watching the trend and what their peers are …

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