CEAT appoints Lakshminarayan B as Chief Marketing Officer

He will lead the company’s marketing initiatives for all passenger vehicles, trucks and buses in all markets.

CEAT has announced the appointment of Lakshmi Narayanan B as the company’s Chief Marketing Officer. In this role, Lakshmi Narayanan will lead the company’s marketing initiatives for all passenger vehicles, trucks and buses in all markets and reinforce CEAT’s position as an organization that “makes mobility safer and smarter.” “. Every day’.

Lakshmi Narayanan has a strong sales and marketing background of 18 years. In his last role as Head of Marketing at Asian Paints, he led a diverse team and was instrumental in consistently building a multi-category portfolio and breaking into new market segments fueling growth. His accomplishments include growing business operations in the premium segment, launching and spearheading forays into retail and services that create powerful new experiences for consumers, driving the turnaround of the tools business and building several successes in product leadership. He also worked with Samsung India Electronics early in his career.

Lakshmi Narayanan holds a BE in Mechanical Engineering from Sardar Patel College of Engineering (SPCE) and an MBA from Narsee Monjee Institute of Management Studies (NMIMS). He is a ball enthusiast and enjoys long bike rides to various destinations.

Commenting on the appointment, Arnab Banerjee, Chief Operating Officer at CEAT Tyres, said: “We are extremely pleased to welcome Lakshminarayanan as CMO. He is a highly experienced professional with a solid track record in building brands. His experience in the field of consumer marketing as well as his in-depth knowledge of the consumer psyche will play a central role in the development of our marketing strategy and strengthen our position as a provider of safe and intelligent mobility.

Lakshmi Narayanan added: “I am thrilled to be leading and breaking new boundaries with CEAT Tyres. I’ve seen the brand evolve over the years with major OEMs as well as consumers. CEAT has built an interesting communication and invested intelligently in the sports world and I am committed to playing an important role in building the great foundations that the company has laid in the automotive field. I see an opportunity in building the brand through a seamless and exceptional experience for our consumers and partners. »

About Marilyn Perkins

Check Also

TikTok taps Pro Sports for new chief marketing officer

Ancient NBA Chief Marketing Officer Kate Jhaveri has been named Global Chief Marketing Officer at …