Cloud Marketing Platform Market Global Demands, Size, Share, Trend, Marketing Features, Key Players and Forecast to 2027

PUNE, India, September 29, 2022 /PRNewswire/ — ReportsnReports added Global Cloud Marketing Platforms Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical, Region and forecasts up to 2027 in its advanced database.

Global cloud marketing platform market size is expected to grow from $11.7 billion in 2022 at $17.8 billion by 2027, at a compound annual growth rate (CAGR) of 8.7% over the forecast period. Businesses can send automated messages to customers via email, web, social media, and SMS using the cloud marketing platform. Marketing workflows, which are sets of guidelines, control the automatic sending of messages. It can be created from scratch, customized using templates, or modified mid-campaign to improve performance on a cloud marketing platform.

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Based on organization size, SME segment is expected to grow at a higher CAGR during the forecast period

SMBs are expected to grow at a higher CAGR of 10.6% over the forecast period, while the large enterprise sector is expected to hold a larger market share based on organization size. Therefore, the adoption of cloud marketing platforms is comparatively higher in large organizations than in SMBs. are increasingly implementing marketing cloud platform solutions. Due to the more intense competition in the industry, SMBs should invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. The implementation of cloud-based marketing platforms and related services is expected to increase the ability of SMEs to manage risk, reduce administrative costs, comply with regulations and achieve beneficial business results.

Depending on the region, Asia Pacific grow at the highest CAGR over the forecast period

Depending on the region, the Asia Pacific It is estimated to hold the highest compound annual growth rate (CAGR) of 10.5% in the cloud marketing platform market. The main economies of the Asia Pacific region, as China, India, Japanand the rest of Asia Pacific, exhibit a rapid pace of cloud marketing platform. The region’s cloud marketing platform market is expected to be driven by untapped potential markets, growing penetration of advanced technologies, and development of applications across numerous industries. As businesses in the region are rapidly adopting cloud marketing platforms to provide customers with a better experience, the market for these platforms is growing rapidly in Asia Pacific. Cloud marketing platforms are being widely adopted by BFSI, retail and consumer goods, and media and entertainment industries to enhance their marketing efforts. As a result, cloud marketing platform providers are turning to the Asia Pacific as a region with high development potential for their cloud marketing platforms.

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According to the component, the services segment is expected to grow at a higher CAGR during the forecast period

Based on components, the service segment is estimated to hold the highest compound annual growth rate (CAGR) of 9.9% in the cloud marketing platform market. Cloud marketing platforms are further categorized into professional services and managed services. The professional services segment is further sub-segmented into consulting, integration and implementation services, and training, support and maintenance. The cloud marketing platform services segment will have a bright future in various marketing application integrations. Managed services are services provided by external vendors to manage the difficulties of business operations. These services reduce expenses, increase overall revenue and improve productivity.

Distribution of primaries

In-depth interviews were conducted with CEOs, chief innovation and technology officers, system integrators, and executives from various key organizations operating in the cloud marketing platform market.

  • By company: Level I: 32%, Level II: 49% and Level III: 19%
  • By designation: C-level executives: 33%, D-level executives: 22% and managers: 45%
  • By region: Asia Pacific: 35%, Europe: 20%, North America: 40%, Rest of the World: 5%

The report includes the study of key players offering cloud marketing platforms. It profiles the major vendors in the Cloud Marketing Platform market. Some of the major vendors in the cloud marketing platform market are Adobe (US), Salesforce (US), Oracle (US), Pega Systems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US) United States), Insider (United States), Sitecore (United States), Resulticks (United States), Fico (United States), Selligent (Belgium), Zeta Global (US), Algonomy (US), Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US) and Iterable (US) .

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Research coverage

The market study covers the cloud marketing platform market across all segments. It aims to estimate the market size and growth potential of this market across different segments, such as components, deployment types, marketing functions, organization size, verticals, and regions. It includes an in-depth competitive analysis of major market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

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