Direct Mail Benchmark Report: 86% of marketers have increased or maintained their use of direct mail in the last twelve months

MINNEAPOLIS, Minnesota, Oct. 17, 2022 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by NAPCO Research shows that 86% of marketers increased or maintained direct mail usage over the last twelve months.

Image caption: Report, ‘Direct mail: signed, sealed and still delivering results. »

The research report, “Direct Mail: Signed, Sealed, and Still Delivering Results,” interviewed B2B and B2C marketers to better understand how today’s brands are using mail, channel performance, delivery strategies, and marketing strategies. digital integration and challenges. The full report is available at

The direct mail channel has seen a steady rebound since the initial plunge of 2020, as volumes steadily increase and consumer adoration for print remains. Other key research findings show that while brands will maintain their investments in digital marketing, the longevity and sustainability of direct mail continues to rank it among the top channels of current and future marketing strategies.

  • 97% of respondents report stable direct mail performance.
  • 90% or more have integrated or plan to integrate digital marketing channels into their direct mail strategy.
  • More than half of respondents chose the mail channel to escape the rising CAC costs of digital channels.
  • Reaching audiences due to increased data security regulations for offline data/modeling data is a major concern for marketers.

The report also features interviews with data security and paper industry experts, discussing current market trends and forecasts for 2023.

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About the SeQuel answer:

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to quickly launch and scale their direct mail and digital marketing campaigns. For five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of America’s fastest-growing private companies.

Learn more at:

For all commercial and/or media inquiries, please contact Jacqueline Johnson-Leister at 952-208-1314, or email her at [email protected]

News source: Answer SeQuel

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