‘Direct Marketing Club of New York’ is renamed ‘Marketing

NEW YORK, June 07, 2022 (GLOBE NEWSWIRE) — There’s a new name for an established business organization based here in New York: “Marketing Club of New York.” Previously known for four decades as the “Direct Marketing Club of New York,” its members have chosen to rebrand themselves based on several market realities and perspectives, according to Marketing Club of NY 2022-2023 President Alicia Wiedemann, Partner and Head of Client Strategy at Summer Friday, an independent strategy, creative and content agency.

“All of the attributes that have traditionally made direct marketing powerful — data, accountability, measurability — really apply, or should apply, to all marketing today,” Wiedemann said. “Brands demand it and in recent years – especially in the digital age – we see performance indicators governing the work of all marketing practitioners. This is not to overlook the attention paid to testing and science that have long been table stakes for direct marketing. Rather, it’s about fully integrating these concepts into all of marketing and all forms of brand storytelling.”

Along with the name change, the Marketing Club of NY also announced the winner of a student competition among area universities to design a new logo for the organization. A logo submitted by a team from Pace University – Lubin Business School (Manhattan, New York) – consisting of Revati Aloni (areas of study: social media/mobile marketing), Ruhani Dalal (marketing analysis), Riti Seth (analysis marketing) and Saloni Waradkar (social media/mobile marketing) – was chosen from among the submissions. In the coming months, a new website and social media accounts will be rolled out reflecting the new brand.

“We are thrilled to have students involved in our rebranding,” Wiedemann said. “Supporting education is at the heart of our organization’s mission. This goes hand in hand with the professional development we seek throughout our careers. That’s why we come together as a New York community of marketing practitioners.

In a recent letter to club members announcing the name change, Wiedemann cited specific factors for the name change:

“Direct marketing, while independent of the media in discipline, is often associated with direct mail, which remains an important part of responsible and measurable marketing. Yet direct marketing encompasses all channels: print, broadcast, digital, streaming, mobile, out-of-home, contact centers and experiential, with data science, strategy and creativity working in unison to drive consumer behaviors. (and businesses).

“Much of today’s marketing is accountable and measurable, consistent with the principles of direct marketing. So marketing has evolved and been influenced by this legacy of data and science, testing and analysis.

“Our mission statement remains true to our organization’s historic focus on education: ‘The Marketing Club of New York is a nonprofit organization that provides education, networking, and the exchange of ideas for professionals interested in data-driven communications.We actively support current and future industry leaders through scholarships, awards and recognition, and these commitments will continue with our name change.

“New York itself is a global hub for marketing. Today, this encompasses data and direct marketing, digital marketing, adtech, martech, agencies, brands and publishers, and innovation finance. Each contributes to the professional development of today’s marketer.

“Successful marketers today understand how interdependent data science and marketing are and how both affect business results. This recognition is in part attributable to the success of the direct marketing discipline of previous decades and the rise of marketing managers, who are held accountable for achieving business goals.

Board members of the Marketing Club of New York also expressed support for the name change, as noted in its internal online post, MKTGinsight. Area marketers can explore membership in the Marketing Club of New York here.

About the Marketing Club of New York
Marketing Club of New York (http://www.dmcny.org) has served the field of direct marketing since the club was founded in 1926 – and today encompasses all facets of integrated, data-driven marketing across all media categories. Serving the Greater New York area through its luncheons, networking, and online resources, the Marketing Club of New York is a major source of education and current information in the field of measurable marketing. . The Marketing Club of New York also provides financial support in the form of scholarships to marketing programs at several New York City colleges and universities.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c31c82a6-4715-4439-8fe8-39091ea82d29


        

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