Engagement Marketing SaaS Company Banzai Secures $100M Investment Commitment

SEATTLE–(BUSINESS WIRE)–Banzai, a leading enterprise SaaS engagement marketing platform for virtual events, today announced that it has entered into an equity subscription facility agreement with GEM Global Yield LLC SCS (“GEM”) ), a Luxembourg-based alternative investment group for an investment commitment of up to $100 million to be made within 36 months of an IPO. In this bespoke agreement, Banzai will control the amount and timing of any drawdown under this facility with no minimum subscription requirement and will issue common stock. Proceeds from this capital investment will allow Banzai to grow further to serve the company’s ever-growing list of customers, which includes leaders like HubSpot, Square, Microsoft, Thermo Fisher Scientific, ActiveCampaign, TalkDesk and thousands of ‘others.

“This partnership with GEM will support Banzai’s strategy in many ways. We were impressed with the GEM team and their understanding and alignment with our vision. We are excited to work alongside them as we continue to build Banzai,” said Joe Davy, CEO of Banzai.

Banzai’s current engagement marketing platform includes Demio, the leading webinar solution designed for marketers looking to drive engagement and ROI from their events, and Reach, the acquisition solution audience that introduces marketing teams to new KPI contacts and directs them to marketers. ‘ events. Together, these solutions make up the Banzai Engagement Marketing Platform, which accelerates marketers’ ability to generate ROI on virtual events through the four core tenets of a successful event strategy: new audience acquisition, attendee engagement, integrations with existing technology stack and metrics. analytic.


Banzai is a leading enterprise SaaS engagement marketing platform for virtual events. In an effort to make marketing more human, the company is making it easy for marketers to generate and track virtual event ROI by targeting new audiences and deepening those relationships. To this end, Banzai covers a wide range of marketing event products. Banzai customers include Argyle, HubSpot, Nutshell, and ActiveCampaign, among thousands of others. Learn more at www.banzai.io.


Global Emerging Markets (“GEM”) is a $3.4 billion alternative investment group based in Paris, New York and the Bahamas. GEM manages a diverse set of investment vehicles focused on emerging markets and has completed over 520 transactions in 70 countries. Each investment vehicle has a different degree of operational control, risk-adjusted return and liquidity prole. The family of funds and investment vehicles provides GEM and its partners with exposure to: small and mid cap management buyouts, private equity investments (PIPE) and certain venture capital investments. For more information: http://www.gemny.com

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