[Event] An Overview of ESG Advertising Claims and Influencer Marketing in the FTC’s Proposed Revisions to Clearance Guides – June 28, San Francisco, CA | Kilpatrick Townsend & Stockton LLP

June 28, 2022

4:00 PM – 6:00 PM PT

Kilpatrick Townsend

Center Two Embarcadero, #1900

San Francisco, CA 94111

Regulatory scrutiny of advertising has intensified significantly over the past year, and nowhere more so than with (1) environmental, social and governance (ESG) issues and (2) social media influencers and Federal Trade Commission approval guides. As this regulatory scrutiny increases, the National Advertising Division (NAD) plays an important role. Along with the gray areas of ESG advertising, recent NAD rulings provide important guidance and help level the playing field so that companies play by the same rules when announcing their ESG goals.

Meanwhile, a dynamic FTC, with its recent advertising enforcement actions, proposed changes to its approval guides, and issuance of sanction notice letters, sends a clear signal to advertisers that it is focused on social media cleaning, influencer marketing and the use of consumer reviews in advertising. Understanding and following recent NAD rulings on these issues can help companies stay off the FTC’s radar.

During this presentation, earn CLE credits and get an overview of the FTC’s actions as well as an overview of how the National BBB Programs National Advertising Division evaluates ESG marketing claims and the use of endorsements in the advertising, and learn some best practices for keeping advertising truthful and transparent.

This event features an in-depth panel comprised of National Advertising Division Vice President Laura Brett and Kilpatrick Townsend Partner Barry Benjamin.

Space is limited.

About Marilyn Perkins

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