Hawaii Tourism Authority Releases Visitor Education and Marketing RFP for Japanese Market

September 26, 2022, 2:55 p.m. HST
* Updated September 26, 2:57 p.m.

Japanese tourists on the Big Island. File photo: Japan Airlines

The Hawaii Tourism Authority has issued a Request for Proposals for Strategic Visitor Education and Destination Marketing and Brand Management Services for the Japanese Market.

Through this procurement process, the authority will select a qualified contractor to provide visitor education and brand management services in Japan.

The contractor’s work will support a new regenerative tourism model for Hawai’i that is guided by the mission of Mālama Ku’u Home (Caring for Our Beloved Home), the authority’s 2020-2025 strategic plan and community destination management. Action plans.

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Job performance will be measured against key performance indicators in accordance with the tourism authority’s strategic plan, including increase in average daily visitor spend and increase in total visitor spend.

All interested applicants should register and attend the Tourism Authority’s pre-proposal conference via Zoom to be informed of the procurement process and to ask questions. The pre-proposal conference will take place at 3 p.m. HST on September 30. To register, visit https://bit.ly/3RbPROh.

Interested applicants must also register their intention to submit proposals by 4:30 p.m. HST on October 3. Proposals must be delivered to HTA by 2 p.m. HST on October 28, 2022.

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The new contract will start on January 1, 2023 and will replace the current contract which is due to end on December 31, 2022.

RFP 23-01 and its associated attachments can be downloaded from the State of Hawaii Electronic Procurement (HIePRO) system at hiepro.ehawaii.gov, or from the RFP page of the site Web HTA at https://www.hawaiitourismauthority.org/rfps/.

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