Importance of Digital Media and Marketing for Beginners

A group of newbies aspiring to make it big in digital media and marketing attended a free hands-on training session led by Sukhpreet Singh Khaira, CEO of Digital Groovers in Noida. The interactive season was all about young professionals where they shared their questions regarding promoting a digital media and marketing business from a service provider’s perspective and from a customer’s perspective as well.

Singh, while speaking to the young professionals, shared his experiences on the pitch and urged them to make the right choices at the right time. “It is important to keep in mind the nature of the business, the target audience, the expenses and the strategy that had to be adopted when planning a digital business,” Singh added.

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Stressing the importance of communication and consistency, the CEO of Digital Groovers called on newbies to build a relationship with every customer through messages, emails and calls. Likewise, not losing confidence by failing on certain occasions and moving forward with determination is the key to success in the digital world.

Interactive session on digital media and marketing

He also explained the need to have a well-defined strategy as it gives each team member clarity on the goal and the means to achieve it.

“Above all, every organization and individual who wants to excel in the world of digital media and marketing must seize competition as an opportunity to improve and innovate to stay ahead of the race,” Singh concluded.

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