NEW YORK–(COMMERCIAL THREAD) – Lazard Asset Management (LAM) announced today that Joanne Choi has joined the company as Managing Director and Chief Marketing Officer, effective immediately. Based in New York, Ms. Choi is from Goldman Sachs Asset Management, where she was responsible for global marketing.
Ms. Choi is responsible for the company’s marketing and branding efforts with its global asset management clientele. It will generate business opportunities through strategic marketing communication programs. She will also work closely with distribution to promote LAM’s solutions and investment ideas, and oversee marketing operations to enhance customer engagement opportunities.
“With the increasing complexity of global financial markets and the growing diversity of our investment solutions, our marketing efforts require an increased level of expertise, agility and creativity,” said Nathan Paul, Commercial Director of LAM. “Joanne not only has the relevant experience, but she understands the intricacies of our business and how to position our strategies to best meet the needs of our clients. ”
“This is a rare opportunity to strengthen and further develop a well-established global brand,” said Joanne Choi, Director of Marketing, LAM. “I am drawn to the culture and client-centric approach of Lazard Asset Management and look forward to working with the team to improve the client experience, with a clear focus on generating leads and income. ”
Prior to joining LAM, Ms. Choi worked for 18 years at Goldman Sachs Asset Management, where she held a number of senior global marketing positions, including US Marketing Manager and US Institutional Marketing Manager. Ms. Choi received a Bachelor of Science degree from Georgetown University in Washington DC.
About Lazard Asset Management
A subsidiary of Lazard Ltd (NYSE: LAZ), Lazard Asset Management offers a range of equity, fixed income and alternative investment products worldwide. As of June 30, 2021, Lazard’s asset management business managed $ 277 billion in client assets. For more information on LAM, please visit www.LazardAssetManagement.com. Follow LAM at @LazardAsset.