Marketers face challenges as the internet world enters a new phase without cookies; What measures has the advertising industry taken? / World of digital information

For a long time, cookies are undeniably the highest source of income for marketers on the internet, small website integration allows marketers to collect useful customer data, identify complex user patterns and to form effective strategies around them, however, things went awry when Google announced its intention to remove cookies from the Chrome browser.

This was bad news for marketers who rely heavily on cookies for customer data, however, as bad as it sounds, these companies will have to move forward without cookies and for that these companies need to find new ways to get information about their new and current customers.

Now, different marketers have a different take on the subject and each is pursuing their own strategy for obtaining customer data for advertisements. A recent survey of marketers showed some really interesting insights into their plans and preparation.

According to the survey, approximately 36% of respondents believe that collecting data about their consumer purchase history will be key in a cookie-free marketing world. Right behind consumer purchase history are social media profiles which are considered to be another key part of internet marketing; around 32% of respondents showed a positive attitude towards social media profiles.

Marketers and businesses also tend to rely heavily on website signups and around 31% of survey respondents believe that these website signups will show positive marketing response in a marketing-less world. Cookies.

Other things marketers are interested in include loyalty programs, call-in interactions, surveys, text messages, and even unconventional means like newsletter subscriptions and mobile apps.

With the disappearance of cookies, marketers will surely have to go through a difficult time, but they will also have the possibility of analyzing many different streams of consumer data, which could prove beneficial for them. Is phasing out cookies a marketer’s nightmare or a blessing in disguise? Drop your thoughts in the comments below.

Read next: Are data protection laws killing the smartphone app industry?

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