The Heroman family can trace their roots in the flower industry back to the 1800s. It was then that Fred William Heroman opened a store on the corner of Fourth and Main streets in Baton Rouge, selling only religious items. As a community service, he began landscaping the four corners of the Fourth and Main neighborhood with flowers provided by the Heroman family. The service became so popular that Fred William bought flowers from local gardens and sold them to the public. Over time the store became known for its flowers and Fred William shifted gears to focus his own store on flowers and plants.
The store eventually closed, and members of the Heroman family pursued other business interests, including horticulture. But in September 1955, Billy Heroman, then a real estate salesman, was returned to the flower business. With financial support from his family and a local bank, Billy and his wife Janet opened Billy Heroman’s first Flowerland location at 3923 Perkins Road. In August 1960, the store moved to 1946 Perkins Road.
Today, the business has grown to such an extent that there are four Billy Heroman branches in Baton Rouge. Buzzy Heroman, who now runs the business, said much of that success comes from strong relationships.
“The two most valuable things we have are our team members and our customers,” Buzzy said. “We try to treat everyone the same. My grandfather and my father told me all my life to treat people the way you wanted to be treated. It is one of the core values of our company. We tell our people to take care of people. It’s simple, but it goes a long way.
At Billy Heroman there is a long standing commitment to quality. The company has its own greenhouses and only stocks products from the best flower breeders around the world. Buzzy said staff members are trained on how to care for and handle flowers and plants so they last as long as possible.
“We only buy the highest quality flowers, and we buy them directly from farms that take three or four steps in what’s called the Chain of LifeSaid Buzzy. “Then we get the flowers and take three or four more steps here. It makes a big difference. “
This commitment to exceptional quality is another of Billy Heroman’s core values. The company focuses on providing exceptional customer service with a 100% satisfaction guarantee, working efficiently, working as a team, and paying attention to detail in every task, job or situation.
“There is certainly a strong sense of pride in the heritage and history of the company,” said Robert Heroman, a fourth generation family member who also works at the company alongside his father Buzzy. , his brother, Ben and his cousin, Todd McBride. “Our family has always come together to make sure our clients were taken care of, as well as our longtime team members. It’s something I’ve always learned and experienced – it’s always about taking care of people.
Over the past year, Billy Heroman’s team have had to change the way they take care of people. Retail stores were closed for two months in 2020, but the company continued to take phone and online orders and expanded its delivery area. There has been a decline in the company’s interior design business as many of these sites, including hotels, banks and shopping malls, were closed or reduced costs during the pandemic. However, Buzzy said things are improving steadily and the company is optimistic their strong reputation and customer relationships will help them grow despite recent challenges.
“Our business has grown over the past year. The holidays were really important to us. I think it’s because our customers trust us. They know we’re going to deliver and deliver the best product possible, ”said Buzzy. “The future is bright for us. We have a solid foundation in a great industry with a wonderful and talented team. Our goals include expanding our service offerings throughout Louisiana and expanding our product offerings into business segments that meet the needs of our customers. “
Billy Heroman’s has four locations in Baton Rouge, at 10812 North Harrell’s Ferry Road, 13726 Perkins Road, 1946 Perkins Road and 132 Lee Drive. For more information visit www.billyheromans.com.