The partnership leverages the SAVVI AI machine learning platform to improve GainShare’s predictive performance optimization, driving exponential customer results.
CHICAGO, September 20, 2022 /PRNewswire/ — GainShare, a full-service performance marketing agency based in North America, has partnered with SAVVI AI, the first end-to-end low-code machine learning business intelligence tool to create real-time predictive performance intelligence to optimize performance marketing investments. The partnership began in early 2022 to advance GainShare’s adaptive forecasting capabilities.
Working with SAVVI AI, GainShare leverages its machine learning solution in combination with multi-dimensional data within the GainShare Performance Cloud data platform to deliver near real-time insights to optimize performance marketing programs GainShare customer with precision on a daily basis.
For today’s complex marketing programs, performance reporting and delivering results are table stakes. Brand success requires both an understanding of past results and, more importantly, the ability to leverage that data for day-to-day predictability to refine strategies in real time. across media channels, user experiences and market/competitive factors. Together, the companies are advancing predictive analytics and real-time optimization into areas never seen before in the performance marketing world.
“GainShare uniquely benefits its customers by continuously improving forecasting and performance through data-driven automation powered by SAVVI AI,” said Maya Mikhailov, CEO and Founder of SAVVI AI. “Using SAVVI AI, GainShare quickly designed and deployed a comprehensive machine learning solution in a short period of time that is already producing measurable results.”
GainShare’s business analysts and data scientists have worked with SAVVI AI to maximize the results and capabilities of SAVVI AI’s platform to deliver the highest levels of accurate performance decision making. GainShare further uses the machine learning tool as a comprehensive solution to gain measurable insights into their client’s activities to further optimize this insights in real-time, on a regular basis.
“SAVVI AI’s comprehensive tool enhances our organizational marketing solutions by providing our clients with near real-time insights and rapid value-to-market. GainShare is practical and scalable innovation, and most importantly, improves performance and results of sales, which is more than just providing dashboards,” says Matt Kelley, executive vice president of digital performance and analytics at GainShare. “We strive to accurately and efficiently tailor our clients’ marketing efforts with the highest level of performance. »
For more information about GainShare, please visit https://www.gainshare.com/
About SAVVI AI
SAVVI AI, a patented machine learning tool, offers decision making as a service. With SAVVI AI, companies can launch models faster and turn their data into actionable insights and decisions, delivering automation, productivity and profitability. A low-code solution, SAVVI AI facilitates the end-to-end ML process of collecting data, building models, executing decisions, applying controls, MLOps, all through a single, easy dashboard use. The SAVVI AI team has experience building AI/ML and innovative solutions for major brands such as Adidas, Amazon, Best Buy, Citibank and Synchrony. https://www.savviai.com/
GainShare brings over 35 years of deep expertise and proven response generation techniques to all aspects of performance marketing. With offices at Chicago and Toronto, we provide direct-to-consumer marketing services, including strategy, creative, digital, media and analytics. We are scientific, creative and predictive marketers passionate about delivering measurable results that accelerate our clients’ businesses. GainShare consistently exceeds acquisition and profit targets – delivering solutions that help our clients grow their brands and gain market share. https://www.gainshare.com/
Caley Danielson [email protected]
SOURCE Gain Sharing