Marketing role to support company growth initiatives and acceleration of product and service offerings
SBI, a growing market consulting firm, today announced the addition of Katrina Engelmann as Marketing Director. As a senior data-driven marketing executive with significant B2B marketing experience, Katrina will be responsible for creating and accelerating the company’s marketing strategy and brand recognition. She has worked extensively in many industries including technology, finance, pharmaceuticals, retail and professional research services.
“Katrina’s expertise is a critical addition right now,” said SBI’s chief operating officer. Mike Hoffman. “Leveraging marketing is key to meeting the high growth vision we have for SBI. As SBI expands the scope and experience of its team, Katrina will play a pivotal role,” he stressed.
“I am delighted to join SBI at a time of transformative organizational growth. This is a great opportunity to apply my experience building corporate brands and launching marketing programs to help elevate the development of SBI’s products and services,” explained Katrina.
Prior to joining SBI, Katrina was Director of Marketing for a market research startup and Vice President, Global Head of Brand for the Gerson Lehrman Group. Earlier in her career, she led teams of clients at creative advertising agencies, including BBH New York (Publicis) and RAPP (Omnicom). In addition to her expertise in marketing and brand building, Katrina served as the first manager of the Gerson Lehrman Group’s Asia and Pacific Island + network as part of their broader global DEI efforts in hiring, employee outreach, employees and community awareness initiatives.