Selfwealth Lands Alex Clarke-Groom of Clems as Head of Marketing

Australian low-cost trading platform Selfwealth has appointed Alex Clarke-Groom as head of marketing.

Clarke-Groom has over 15 years experience in creative agencies on accounts such as HSBC’s commercial bank account for Gray in London and managing the NAB account for Clemenger BBDO in Melbourne. This is Clarke-Groom’s first internal role after nearly six years with JWT in London and four years with Gray London and Clemenger Melbourne.

His work has earned him several industry accolades at Cannes, Eurobest and The British Arrows for the HSBC Lift campaign and Gillette’s Loyalty Pays.

“I’ve worked in many industries like you tend to do in agencies, so I’m really looking forward to focusing my efforts on one brand,” he said.

“In agencies, you invest heavily in clients and their products, but sometimes you feel a bit on the outside. I wanted the experience of working for one of Australia’s fastest growing companies, in an exciting and challenging market, with a real ability to influence its direction.”

Selfwealth CEO Cath Whitaker said Clarke-Groom will play a key role in continuing Selfwealth’s growth trajectory.

“We recently changed our name because our goal is to empower our cohort to make the right investment decisions based on the best advice. We’ve seen significant growth, particularly over the past two years, and we’re looking to build on that momentum,” Whitaker said.

“Marketing will play a major role in this growth and we believe Alex has the right balance of experience and expertise to help us achieve this, particularly after working with many global iconic brands.”

Selfwealth listed on the ASX in 2017 and has over 125,000 active members with over $8.2 billion invested in ASX, US and HKEX stocks. It is currently the fourth ranked trading platform, making it the only local investment platform to have more market share than a “big four” bank.

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