Sephora launches same-day delivery service

Sephora launched a same-day delivery service just before the holiday shopping season, which is set up to deliver purchases within two hours for a fee.

Here’s how it works: Customers who place an order on Sephora’s website or through its app can select the same day delivery option, enter their address, and a courier picks up the order from the nearest Sephora store for delivery. delivery. The service has a flat rate of $ 6.95.

There is also an option to cancel the order within 15 minutes of placing it. Additionally, not all products are available for same day delivery. Sephora said buyers can search for qualifying products online by entering their shipping address.

The new service is now available seven days a week in most major cities and suburbs, the company said, but online orders must be placed before 4 p.m. local time for same-day delivery. The retailer already offers other options, including online shopping, in-store pickup and curbside pickup.

The need for speed

Sephora’s latest move comes as consumer demand for hyper-local delivery options has grown further during the pandemic.

While Amazon may have led the way, this high need for speed has created a new generation of startups that compete to deliver customer orders even in as little as 10 minutes.

“There are more and more expectations for everything on demand,” said Alex Frederick, who covers emerging technology companies at Pitchbook, a research firm. “Convenience is the next step. “

Rival Sephora Ulta (ULTA) allows shoppers to order online and pick up same-day orders in-store or curbside, as long as they are placed before 6 p.m. local time. Ulta is also rolling out mini-shops inside Target stores, which will offer a same-day delivery option via Target (TGT)Shipt delivery service.

About Marilyn Perkins

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