Ancient NBA Chief Marketing Officer Kate Jhaveri has been named Global Chief Marketing Officer at ICT Tac.
Jhaveri will work closely with Sofia Hernandez, head of global business marketing for TikTok, who primarily focuses on business and advertising solutions, according to a company spokesperson.
The chief marketing officer position at TikTok has been vacant since Nick Tran left in January 2022. According to the New York PostTran was ousted after he “blindfolded senior management with a series of increasingly bizarre campaigns,” including a plan to open shadow kitchens that would provide dishes that had gone viral on the platform.
Although she recently came from the world of sports, Jhaveri is no stranger to the social media and technology sectors. Prior to her move to the NBA, she was chief marketing officer and senior vice president of customer experience and analytics at the live game streaming platform. Ticand earlier in her career, she held senior marketing positions at Twitter, Facebook and Microsoft.
“Throughout my career I have been fascinated by communities – what brings people together; how communities evolve and grow; and all the amazing stories and people within a community,” Jhaveri said in a LinkedIn post (accompanied by a lovely TikTok video of a very excited dog). “There is no community more creative, educational, engaging and cultural than TikTok and I am thrilled to have the opportunity to help shape this brand and tell the incredible stories of this community!”
TikTok is leaning more and more into community engagement and commerce as it continues to gain favor with consumers and brands in the United States – a momentum that will likely only be intensified by the current Twitter meltdown. since new owner Elon Musk took over the reins a few weeks ago.