Twitter is preparing to roll out a new paid subscription service that includes a blue tick


Twitter launched an updated version of its iOS app on Saturday that promises to let users pay a monthly subscription to receive a blue tick on their profiles, a feature the company’s new owner Elon Musk has offered as a means of combating spam on the platform.

The app’s latest update has been showcased on Apple’s App Store, stating that users will now have to pay $7.99 per month for the company’s Twitter Blue subscription to receive the tick on the platform, “just like the celebrities, businesses, and politicians you already follow.” The checkmark has long been used to confirm the authenticity of government officials, prominent figures, and journalists.

Testing of the service by CNN on Saturday afternoon, however, suggested the rollout was not yet complete. A new Twitter account created by CNN that signed up for the paid feature did not display the check mark on its public profile. Twitter also seemed to still charge $4.99, an outdated price.

Esther Crawford, director of product management at Twitter, confirmed that the service was not live yet, writing in a tweet: “The new Blue is not live yet – the sprint to our launch continues, but some people may see us making updates because we are testing and pushing changes in real time.

The feature, according to Twitter’s App Store page, is available to iOS users in the US, Canada, Australia, New Zealand and the UK. The feature was not mentioned on Twitter’s page on the Google Play Store for Android devices as of early Saturday afternoon.

Musk argued that allowing all users to pay to be verified on Twitter would increase the costs of producing spam and misinformation. Some platform moderation experts and civil rights leaders have been more wary, suggesting it could allow malicious actors to impersonate government officials or allow well-resourced, state-backed disinformation actors. to continue playing with the platform.

The new verification feature could have an array of unintended consequences, Color of Change CEO Rashad Robinson told reporters in a call Friday, warning of “unprecedented impacts on election chaos.”

“Any right-wing troll can pay $8…get a blue check mark and then change their name to CNN or Georgian Secretary of State,” he said.

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