Undergraduate Marketing Students Gain Advantage With Unique, Real-World Experience

Game-changing digital marketing competition for academics

Posted: October 18, 2021 at 11:00 a.m. CDT|Update: 12 minutes ago

HAMMOND, Ind., October 18, 2021 / PRNewswire / – The Digital Marketing Competition, supported by Matthew Hanson and Matthew Wells of Purdue University Northwest in Northwest Indiana, is a game-changer for future marketing professionals across the globe using a fusion of forward-looking educational materials available to teams of marketing students and their faculty to develop digital marketing campaigns for a real business .

Often times when students graduate, they build their resumes from scratch with little to no experience in their field of study. The competition has been incredibly rewarding for marketing students as they use training tools and materials normally only used by marketers including domain information with SEO keywords, design platforms infographics and creative templates, Hubspot tools, paid search and SEO analyzers, editorial error. courses, content marketing strategy courses and more. Students go beyond internships and classroom exercises, creating case studies for an established company, gaining valuable experience to build their professional CV.

Director of External Engagement and Partnerships at Purdue University North West, Matthew Wells, said that the “digital marketing competition enables students to gain valuable hands-on experience through applied learning initiatives with companies of different sizes.”

Each year, students entering the digital marketing competition create real marketing plans for real businesses to see who has what it takes to win the top prize. This year, the competition will have a bigger impact than ever with a new partnership with Lee Enterprises’ digital agency, Amplified Digital.

The companies that serve as a client case study each semester during the competition receive dozens, if not hundreds, of digital marketing campaign strategies, initiatives, and creative ideas from students studying at some of the top universities. respected in the country.

Students work with their faculty-led teams to solve real business problems. This allows them to leave the classroom and put their learning into practice. The digital marketing competition helped participants land full-time positions after graduation. In turn, the customer case study companies obtain digital marketing strategies that will have an immediate impact on current and future business goals.

Wells said that “the digital marketing competition is a game changer for academics.”

“It’s the future. It’s an applied, experiential learning experience,” Wells said. “It’s not just about reading a hypothetical customer’s situation, writing an article or taking a review…. It’s about working with a real customer on their real business challenges and needs. what students will do in the future. They can pitch their project, work with a team, and get real feedback from a real company. It’s hard to get that kind of experience and exposure in a classroom. class. It allows them to present a real client. The client can use these ideas or even hire them. This is very different from just a theoretical case study. “

Companies are looking for recent graduates with full experience that extends outside of the classroom, and that’s exactly what the digital marketing competition offers participating students.

Wells said other academic fields, such as advertising and journalism, have also started creating contests with similar initiatives and goals. He believes the digital marketing competition model could also be used for students in engineering, security, e-commerce, robotics, and many other fields.

Since its debut in 2019, the digital marketing competition has exploded in popularity. Last year, the event brought together more than 100 colleges and universities. Having become an international event, the competition continues to gain momentum despite COVID-19. With the new partnership with Amplified Digital, the digital marketing competition will gain greater visibility in more than 70 markets from coast to coast.

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SOURCE amplified digital agency

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