Welcome to the analytics-driven digital marketing agency taking a closer look at the Fishawack Health pack

Fishawack Health strengthens its omnichannel capabilities with the acquisition of decloserlook, a native digital healthcare and data analytics agency specializing in intelligent omnichannel marketing solutions.

Front row left to right: David Ormesher, Jon Sawyer, Allison Davis

Second Row: Ryan Mason, Dave Reidy, Steve Tulk

At Fishawack Health, we are always looking for opportunities to improve our abilities and help our life science clients navigate the new and dynamic healthcare environment.

As part of our commitment to our clients, their clients and their patients, we intentionally seek and acquire the best agencies that can help us grow our services. Our ambitious growth strategy plays a crucial role in helping us achieve our mission of improving access and empowering healthcare professionals and patients with the knowledge to save lives.

Today, our clients are looking for daring collaboration and data-driven digital solutions that meet the needs of patients and healthcare professionals in a new world. And that’s why we’re thrilled to welcome the Chicago-based company closer LLC to our pack.

Meet up close

closelook is a digital-native healthcare agency that harnesses artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative and digital solutions for life science brands across the lifecycle pre-commercial and commercial life of a drug.

Closelook’s data science, AI and advanced analytics skills and software products provide life science brands with real-time insights and the ability to develop hyper-targeted and precisely personalized campaigns at scale.

When combined with Fishawack Health’s existing omnichannel services, which cover medical, business and counseling communications abilities, life science companies will have the opportunity to access and benefit from an unmatched offering that will help them accurately understand and engage stakeholders.

The company’s approach to data-driven healthcare marketing is fueled by its four capabilities: omnichannel strategy, conceptual creation and content, digital tactics and media management, and advanced analytics, each informed by Backstage® Intelligence, data and proprietary intelligence of the company. marketing center.

The platform uses AI and data science to accurately inform and tailor the experiences of healthcare professionals and patients, giving healthcare marketers unparalleled access to an integrated platform, designed to competitive advantage.

Biopharmaceutical companies can use this information to interact with customers and patients in innovative and intelligent ways, drive innovation, and connect healthcare professionals and patients with the knowledge they need to improve health outcomes and experience life. better life.

The company works with a range of innovative biopharmaceutical companies including UCB, Novo Nordisk, Astellas, Akebia, TerSera Therapeutics, Zogenix, BioMarin and argenx. Its clients benefit from the team’s in-depth expertise in specialty, oncology and rare disease therapy, as well as autoimmune and renal diseases, endocrinology and rheumatology. Decoserlook experiences complement our extensive healthcare expertise derived from partnering with all of the top 20 pharmaceutical companies, supporting 30 rare disease products on our client list, and successfully launching over 100 new ones. products, supported by more than 150 full-time PhDs in the team.

In 2021 alone, Closerlook was nominated for several awards, including Winner, Unbranded: Pharma at the Brand Film Awards, co-hosted by MM + M; Finalist, Best Launch Campaign at the MedAd News Manny Awards; and finalist, Agency of the Year, Category II at the MedAd News Manny Awards, a distinction that completes Fishawack Health’s nomination for Network of the Year.

What the leaders said:

Oliver Dennis, Co-Founder and CEO of Fishawack Health, said: “Traditionally, the healthcare industry has fallen behind when it comes to harnessing the power of innovative technology and data to improve communication strategies. commercial and medical. The COVID-19 pandemic has highlighted the need for digital communication and the opportunities offered by an omnichannel approach. Life Sciences brands need a new generation of partners who deliver bespoke teams that bring with them digital and analytical prowess, a rigorous understanding of science and the ability to develop impactful strategies and creative solutions. .

“Closerlook’s advanced AI and analytics offering can track and optimize performance, delivering increased business results to customers. With this combination of expertise, we can develop highly intelligent solutions that are integral to developing, launching and growing brands and portfolios in a complex and crowded market.

David Ormesher, CEO of Closerlook, reveals: “We are energized by the prospect of joining a global team with the breadth and depth of Fishawack Health. I believe that the combination of our omnichannel strategy based on AI / advanced analytics, creative and digital media with Fishawack Health’s global consulting, business and medical communications capabilities will create a unique marketing offering for the brands of growth-seeking life sciences and healthcare companies.

“We have spent over six months getting to know the leadership of Fishawack Health, and we are excited about the alignment of vision, purpose and culture between our two organizations. Over the past year, Closerlook has experienced the fastest growth in its history and we expect Fishawack Health to increase that growth even further. We look forward to working together to achieve our mission of better health outcomes for patients and better business outcomes for the biopharmaceutical brands that serve them ”.

Fishawack Health Group President Gail Flockhart said: “We are delighted to welcome Fishawack Health more closely, including its impressive and experienced management team who will undoubtedly play an important role in helping us to further improve our capabilities and services across the group. “

To learn more about our digital expertise, contact [email protected]

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