Winter Appoints Charu Gupta as Director of Brand and Content Marketing

Winter, the help desk designed for Google Workspace, has appointed Charu Gupta as director of brand and content marketing.

Gupta has over 13 years of experience in brand, social media and digital media marketing.

She is based in Bangalore and is an award-winning creative professional, having led engaging social campaigns for brands across various industries – FMCG, Lifestyle, Apparel, Finance, Travel, and Food & Beverage, among others.

She led the Whisper – “Touch The Pickle” campaign, which won several awards, including the Cannes Lion for TVC. She also created the highly acclaimed “Tata Tea annual property – The Photography Escapade”.

Prior to Winter, Gupta held leadership positions in organizations such as Ola Electric, Chtrbox, Licious, and GroupM, among others.

She was also recognized by Social Samosa as Social Media Superwoman in 2018.

Niraj Ranjan Rout, CEO and co-founder of Hiver, said: “It is a great pleasure for us to welcome Charu to Hiver. Charu’s role will be to integrate Winter’s brand message through traditional communication channels as well as new media. I have no doubt that with her experience and passion, she is well equipped to take the brand forward on this journey.

Gupta said, “I am excited about my role and the opportunities Winter provides at such an exciting time when they are revolutionizing the customer service ecosystem and changing accessibility standards. I look forward to working with this exceptional team to grow the company’s brand and its strong base of customers and partners around the world.

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